dENiZEN, the newest brand by Levi Strauss and Co., has opened in New Delhi, as part of a national rollout across India. The flagship store at Connaught Place was unveiled by one of India’s most adored youth icons, Imran Khan.
dENiZEN has been specially crafted by Levi Strauss & Co. with global insights, fit knowledge and retail practices, sporting a new distinct logo that perfectly complements the brand’s youthful identity.
Imran Khan who is a youth icon and the Brand Ambassador for dENiZEN said during the launch of the store, “Denim has always been a part of my style. dENiZEN’s global style and perfect fits reflect my personal style and the sentiment of the youth with whom I identify so closely. It’s great to be associated with such an innovative brand.”
Spread across 1800sq feet, the flagship store of dENiZEN has an inviting and stimulating ambience. It provides for easy store navigation and guides consumers to ‘fit out’ in a perfect-fitting pair of jeans. Targeted at the upwardly mobile youth aged between 18-28 years, the brand is available at 250 exclusive dENiZEN™ stores and several thousand multi brand outlets across India.
While the Men get to choose their favourite fits from slim, skinny or regular, the women can choose from classic to sleek or curvy fits, depending on their body type and a style that suits them. The product range also includes non-denims, woven shirts and t-shirts to address one’s complete wardrobe needs. All this at a friendly price range of only Rs. 799 to Rs. 1399 (for denim bottoms).
So if perfect fitting Jeans is what you desire, now you know where to find it!
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