Google was crowned the king of brands as it grabbed the number one position with a brand value of $44.29 billion. Google, ranked number two last year, dethroned Wal-Mart, which slipped from the pole position to settle at third spot. Microsoft saw an appreciation from fifth to second spot. While IBM maintained its position at number four, Vodafone notched up two rankings from last year\'s seventh spot to enter the elite top five club. Coca-Cola dropped out of the top 10 for the first time and had a hard landing at 16thspot from last year\'s princely third position.
Facebook also made an entry to the list at the 285thplace with a brand value of $3.7 billion. At the same time, Nokia suffered the largest fall in brand value, which is to the tune of $9.9 billion, and stumbled down a staggering 73 rankings to crash at 94thspot this year. Notwithstanding Nokia\'s fall, a notable trend has been the rise of technology-related companies. Five of the top ten growers are technology companies, reflecting the growing importance and dependence of consumers at large on this segment.
1 Google
2 MicroSoft
3 Walmart
4 IBM
5 Vodafone
6 Bank of America
7 GE
8 Apple
9 Wells Fargo
10 AT&T
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